Greenhabitants - The Invite
As a part of Alcove Realty's efforts to raise awareness and engagement with their new project, "New Kolkata" they asked us to develop a new social club where people could meet month after month to save the environment and thus this was the first invite that led to the formation of the club.
In the following month, another invite was sent to the press. This time, it was in a single colour letter printed on seed paper. Journalists were instructed to bury the letter in wet soil and to wait for a few days to find different kinds of flowers growing from it.